Dell (2021) - The Out-Of-Box experience of cloud gaming
The challenge
Dell asked us to envision & demonstrate how a new type of gaming product can be used in different types of households and environments.
My impact/role
Because Dell wanted to see how their product could be implemented in different environments, we decided to tackle this project with a story-driven approach. We started by coming up with a storyline and sketching storyboards. After validating the storyline, we created the physical assets needed for the final video.
Due to the focus on the interaction we went for lo-fi prototypes and spent most time on animating the interactions. I think we struck the right balance in this project between fidelity and speed. Dell was really content with our work, you might have seen a glimpse of our work at CES 2022.
Team
Team Lead + Product Designer
Product Designer
Time frame
6 weeks, going from ideation to bite sized videos
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Sketch it
Because this project was scenario driven, we started out with sketching storyboards for the videos that we wanted to deliver.
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Fake it
Cardboard mock-ups and some laser cut acrylic parts easily do the trick in creating the feel of real products. The best thing is they are very quick to make exactly what we needed within this project.
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Shoot it
This concept relied heavily on user interfaces embedded on devices but for maximum flexibility we’ve used green screens to allow for last minute changes, which always happen.